Terms of Service

These Terms are a binding agreement between you and ikanSEO Ltd (we, us or ikanSEO), registered in England and Wales with its place of registration in England. Our registered or principal business address is 123 Example Street, London, UK. Our company number is 12345678. Our VAT number is 123456789.

They apply to our website, hosted application, dashboards, account features, support and any paid or free plan we make available (together, the Service). A checkout page, order form or separate written agreement may add terms for a particular purchase. If it conflicts with these Terms, that document prevails only to the extent of the conflict.

By creating an account, clicking an acceptance box, starting a subscription or otherwise using the Service, you agree to these Terms and acknowledge our Privacy Notice. You must be at least 18 and able to enter a contract. If you use the Service for an organisation, you confirm that you have authority to bind it; in that case, “you” means that organisation and the people it permits to use the account.

The Service is designed for professional and business use. If you are a consumer, nothing in these Terms removes or reduces rights that cannot lawfully be excluded, including any mandatory rights under the law of the country where you live.

Subject to these Terms and your plan limits, we grant you a limited, personal or internal-business, non-exclusive, non-transferable and revocable right to access and use the Service during your subscription or free-access period.

ikanSEO combines data from your connected Google properties and third-party data providers with monitoring, research, backlink and site-audit tools. It is an information and decision-support service. It does not edit your website, guarantee a search ranking, traffic, leads, revenue, backlinks, indexation, a particular audit result or any other commercial outcome.

Features, plan limits, refresh frequencies, coverage, historical depth and available markets may vary by plan and can depend on third parties, public websites, network conditions and your settings. We may maintain, change or retire features where reasonably required for security, legal compliance, reliability, technical improvement or a third-party change. Where a change materially and adversely affects a paid Service during its current paid period, we will give reasonable advance notice where practicable and provide any remedy required by law.

We may offer preview, beta or experimental features. They may be incomplete, changed or withdrawn and are provided for evaluation only. Do not rely on them for critical decisions or use them with sensitive information.

You may choose to connect a Google account. When you do, you authorise us to use the permissions shown in the connection flow, currently limited to basic account identity and read-only Google Search Console and Google Analytics data, to provide the Service. You must have authority over the Google account and properties you connect.

Your use of Google, Stripe, DataForSEO and any other third-party service is also governed by that provider’s terms and privacy practices. We do not control, endorse or guarantee those services. A provider may change, restrict or stop access, which may affect the Service. We will use reasonable efforts to manage material effects within our control, but are not responsible for the provider’s acts, omissions, availability or data.

You may disconnect an integration or revoke our Google access. This stops future access once the revocation has taken effect, but does not automatically erase information already imported or generated in the Service. See our Privacy Notice for how we retain information.

Your data includes information, content, credentials, website targets, keywords, settings and materials you submit, connect or make available through the Service. You retain the rights you hold in your data. You grant us a worldwide, non-exclusive, royalty-free licence to host, copy, transmit, display and otherwise process it only as needed to provide, secure and support the Service, comply with law and enforce these Terms.

You promise that you have all necessary rights, permissions and lawful bases to submit your data, connect an account, request a crawl, monitor a website or ask us to process information on your behalf. In particular, you must have authority to request monitoring of a website and to use the Google property, keywords, URLs and other targets you provide.

Some research and search-result functions use shared provider-result caches to avoid repeat requests and improve speed. A keyword, target, location, language, device selection and related public-provider result may therefore be cached and reused to fulfil another customer’s equivalent request. Do not enter confidential, special-category, sensitive or personal information into a keyword, crawl target, research request or other shared-result feature. Shared research inputs and results are not Confidential Information for clause 9.

If you enable the Web Analytics feature and install its tracking snippet on a website, you instruct us to collect the limited visitor data that feature is configured to send. You must deploy it only on websites you are authorised to manage, publish a compliant visitor privacy notice, establish any required lawful basis or consent, and ensure that paths, campaign values and other information sent to us do not contain sensitive or unnecessary personal data.

We may use aggregated or de-identified service metrics to operate, secure and improve the Service. We use Google User Data and personal data processed solely on a customer’s documented instructions only as described in our Privacy Notice and any applicable data processing addendum, not for advertising, sale, unrelated product development or model training.

Plan features, current prices, currency and billing periods are shown in the Service or at checkout. Paid subscriptions are processed by Stripe. You authorise Stripe and us to charge the payment method for the plan and billing period you select, including applicable taxes. We do not receive or store your full payment-card details through the Service.

Unless we clearly state otherwise at checkout, a paid subscription automatically renews at the end of each billing period until you cancel it. You can manage, change or cancel a paid subscription through the Stripe billing portal available in your account. If you cannot access the portal, contact us using the details below. Cancellation normally takes effect at the end of the current paid period, unless the portal or applicable law states otherwise.

We may change prices for a future renewal by giving at least 30 days’ notice where reasonably practicable. A price change will not apply retrospectively to a period you have already paid for. You may cancel before the new price takes effect.

Fees, credits and included usage are non-refundable and do not carry forward unless we expressly say otherwise or applicable law requires a refund. We may suspend paid access after a failed payment if we give reasonable notice and an opportunity to resolve it, unless immediate action is reasonably necessary.

If you are a consumer, you may have cancellation, refund and other statutory rights for a purchase made online. We will provide any pre-contract information, consent requests and remedies required by law. Nothing in this section limits those rights.

We may suspend or restrict access if we reasonably believe it is necessary to protect the Service or others, prevent fraud or security harm, comply with law or a provider requirement, address material breach, or collect overdue payment. Where the circumstances allow, we will tell you why and give you a reasonable chance to remedy the issue.

Either party may end these Terms if the other materially breaches them and does not remedy the breach within a reasonable written notice period, unless the breach cannot be remedied or immediate termination is justified. You may also close your account through the Service.

Before cancellation or closure, export any information you need while account tools are available. We do not promise that every item of data can be exported or recovered after access ends. We handle deletion and retained information in accordance with our Privacy Notice, including lawful retention for billing, security, backup and shared-cache purposes.

Ending these Terms does not cancel fees already due or affect provisions that should reasonably continue, including restrictions on use, confidentiality, intellectual property, liability and dispute provisions.

Each party may receive non-public information from the other that a reasonable person would understand to be confidential. The receiving party must protect it using reasonable care and use it only to perform or receive the Service. This does not apply to information that is public without breach, already known lawfully, independently developed or received lawfully from another source. A party may disclose confidential information when law requires it, where lawful to do so after giving notice.

We and our licensors own all rights in the Service, including its software, design, documentation, brands, data compilations and improvements. These Terms do not transfer those rights. You may not remove proprietary notices or use our names or logos without written permission.

If you give us feedback or suggestions, you grant us a perpetual, irrevocable, worldwide, royalty-free right to use them without restriction or compensation, provided we do not identify you as the source without permission.

Our collection and use of personal data as a controller is described in our Privacy Notice.

In the limited circumstances where we process personal data solely on a business customer’s documented instructions, that customer is normally the controller and we may be its processor. The parties must put an appropriate data processing addendum in place before relying on that arrangement. Contact privacy@ikanseo.com before submitting personal data about others into the Service.

We will provide the Service with reasonable care and skill where the law requires. Other than commitments expressly stated in these Terms, the Service is provided on an “as available” basis to the maximum extent permitted by law.

SEO, search, analytics, backlink, crawling and AI Overview information can be delayed, incomplete, inaccurate, unavailable or affected by third parties, public-web changes, algorithms, privacy thresholds, rate limits and configuration. You are responsible for independently checking material information and decisions. The Service is not legal, financial, investment, medical, employment, compliance or other professional advice.

We do not warrant uninterrupted operation, that every defect will be fixed, that the Service will meet a particular need, or that data or results will be complete, accurate or fit for a particular purpose. These limitations do not affect any warranty that cannot lawfully be excluded.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot lawfully be excluded or limited.

For a business user, neither party is liable to the other for indirect or consequential loss, or for lost profit, revenue, business, anticipated savings, goodwill, reputation or data, except where that exclusion is not permitted by law. Subject to the previous sentence, each party’s total aggregate liability arising out of or connected with the Service in any 12-month period is limited to the greater of £100 and the fees paid or payable by you for the Service in that period.

If you are a consumer, we limit our liability only to the extent permitted by applicable law. Nothing in this section affects your statutory consumer rights.

If you use the Service in the course of a business, you will defend and indemnify us against third-party claims, losses and reasonable costs arising from your unlawful use of the Service, your breach of clause 5 or 6, or your infringement of another person’s rights. We will give you prompt notice where reasonably possible, allow you to control the defence with counsel reasonably acceptable to us, and not settle a claim in a way that admits our fault or imposes obligations on us without our written consent.

We may update these Terms to reflect changes in law, the Service, security, our business or third-party requirements. We will post the revised version and update the “Last updated” date. For a material change that adversely affects a paid Service, we will give reasonable advance notice where practicable, normally at least 30 days, and the change will apply prospectively.

If you do not agree to a material change, you may stop using the Service and cancel before it takes effect. Continuing to use the Service after the effective date means you accept the updated Terms, subject always to mandatory law.

These Terms are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction over a business-user dispute. If you are a consumer, you may also have the right to bring proceedings and rely on mandatory protections in your country of residence.

Before starting court proceedings, each party should first try to resolve a dispute by contacting the other. This does not prevent either party from seeking urgent court relief to protect confidential information, intellectual property or security. We do not require arbitration or prevent you from using a court where the law gives you that right.

You may not assign or transfer these Terms without our written consent. We may transfer them to an affiliate or successor in connection with a reorganisation, merger, acquisition or sale of assets, provided this does not reduce mandatory consumer rights. Neither party is responsible for a delay caused by events beyond its reasonable control.

If part of these Terms is unenforceable, the rest remains effective. A failure to enforce a provision is not a waiver. These Terms, together with any applicable checkout or written agreement, are the entire agreement about the Service. No person who is not a party has a right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

For questions or notices, contact us at legal@ikanseo.com.